Telemarketing

Telemarketing — is a type of a direct marketing, where communication between salesman and customer occurs with help of telephony only.
More specifically, telemarketing – is sales of goods or services by a telephone.

Telemarketing in context of Smartswitch allows to perform next sequence of actions:
  • import of batch of numbers
  • automatic dialing of numbers from batch
  • playing back interactive voice menu when callee picks up the phone
  • in case if callee is interested in goods or service (callee indicates this by pressing DTMF button on the phone), the call may be transferred to Call-center to one of available operators
  • Call recording
  • using all of available VAS and features from section PBX.

Step-by-step instruction on configuring telemarketing is located in section Configure telemarketing.

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